{"product_id":"h-1","title":"PURO 440 – Tierra Firme","description":"\u003cp data-start=\"74\" data-end=\"384\"\u003e\u003cem data-start=\"93\" data-end=\"107\"\u003eTierra Firme\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003estands for solid ground, honest work, and pride in the land. This snapback is inspired by long days in the field and the machines that keep everything moving. The front features a detailed embroidered tractor graphic—symbolizing effort, persistence, and the ranch way of life.\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"730\"\u003eThe cream crown paired with a deep green flat brim reflects open skies and worked soil. Side embroidery adds storytelling detail, while the rear PURO 440 script reinforces heritage and identity. Finished with a structured fit and custom PURO 440 interior taping, this cap is built for everyday wear—whether you’re on the ranch or off the clock.\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"810\"\u003eThis hat is for those who stay grounded and never forget where they come from.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"828\"\u003e\u003cstrong data-start=\"812\" data-end=\"828\"\u003eKey Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"829\" data-end=\"1054\"\u003e\n\u003cli data-start=\"829\" data-end=\"876\"\u003e\n\u003cp data-start=\"831\" data-end=\"876\"\u003eCream structured crown with green flat brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"914\"\u003e\n\u003cp data-start=\"879\" data-end=\"914\"\u003eEmbroidered tractor front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"952\"\u003e\n\u003cp data-start=\"917\" data-end=\"952\"\u003eSide and rear PURO 440 embroidery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"953\" data-end=\"984\"\u003e\n\u003cp data-start=\"955\" data-end=\"984\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"985\" data-end=\"1020\"\u003e\n\u003cp data-start=\"987\" data-end=\"1020\"\u003eCustom PURO 440 interior lining\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1021\" data-end=\"1054\"\u003e\n\u003cp data-start=\"1023\" data-end=\"1054\"\u003eRanch lifestyle–driven design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"puro440","offers":[{"title":"Default Title","offer_id":47287850205420,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6637\/8732\/files\/IMG_1750.jpg?v=1770512115","url":"https:\/\/puro440.com\/products\/h-1","provider":"puro440","version":"1.0","type":"link"}