FOUR FORTY BRAND / ODESSA, TEXAS

Ranch roots. Street soul.

Born from quarter horse racing in West Texas, Four Forty Brand carries the spirit of the horseman into everyday style.

Our roots are in the track, the ranch and the people who live that culture. PURO 440 is part of that heritage. Today, Four Forty Brand brings those roots to the streets through hats with character, Western details and a spirit of individuality.

From Cuadra Club and Dios Por Delante to 440 Luxe and The Take Over Collection, find the design that represents your kind of Western.

Find your 440 ↗Talk to Four Forty Brand ↗
Four Forty Western hat at the racetrack