About Us

Puro 440, based in Odessa, TX, is a brand born from a deep-rooted passion for quarter horse racing. Growing up immersed in the vibrant racing culture of West Texas, we recognized a need for a brand that truly speaks to horsemen.

Puro 440 embodies the spirit and dedication of the racing community, offering high-quality gear and apparel tailored for horse enthusiasts. Our products are designed to honor the tradition of quarter horse racing while meeting the practical needs of today's horsemen. Puro 440 stands for excellence, heritage, and a relentless commitment to the sport we love.