PARA EL RANCHO EDITION - Puro 440 Hat

The RUTAS PARA EL RANCHO hat celebrates the dirt, the drive, and the deep roots of ranch life. Built in a matte navy crown with rich copper embroidery, this piece blends motorsport precision with rustic authenticity.

Front and center, the bold RUTAS lettering carries the classic Puro 440 badge — representing the off-road routes that lead home. The side panels showcase a detailed embroidered UTV tearing through the mud, while the back reads RANCHO LIFE in strong, western-styled stitching

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Inside, a custom desert-pattern liner gives a nod to the rugged terrain that inspires every ride. Finished with structured comfort and a classic snapback fit, this hat embodies true Rancho Off-Road heritage.

Colorway: Navy crown / Copper embroidery / Desert brown vehicle detailing
Style feel: Western off-road × Heritage speed × Ranch pride
Fit: Structured snapback, embroidered art, satin liner